This application allows Ace Metrix LIVE subscribers to keep in touch with their creative assets, brand analytics, and competitive landscape while on the go.
Watch the ads and perform real-time data analytics while mobile.
Subscribers use their existing Ace Metrix LIVE credentials to login.
Key Features:
Ad Level Data:
Access any of the 50 or 100 latest breaking ads from your subscribed categories directly from your iPad. (# set by preference)
Access your own brand lists and the last 90 days worth of ads within your subscribed categories
Watch the ad and sort the list by air date, scores, or brand.
View Ace Score, Watchability, Persuasion, and every component score for each ad
Compare an ad with up to three others using a variety of score and norm comparisons including:
· Age/Gender breaks
· Income/Gender breaks
· Households with vs. without children
· The Ace Score and its Persuasion score and components and its Watchability score
Share ads and insights with other LIVE subscribers via the email and SMS features.
View verbatim responses in word cloud and list formats and filter list by text/keywords
Brand Level data
Brand Details panel displays the brand level averages for the Ace Score and each of the Persuasion and Watchability components, plus a snapshot of the highest scoring ads
Swipe for additional data including:
- Region Comparison displays average score from each region with regional norm indications
- Demographic Comparison displays 90 day brand norm for each age/gender demographic
- Word Cloud provides a cumulative snap shot of verbatims captured for all ads across the last 90 days for the selected brand and is filterable by word
Compare Brands panel allows you to see more brand data and select up to four brands to compare: gender/age, gender/income, presence of children, and brand averages for all component scores